Why Combining a Marketing Role with a UX Role in One Person is Destined to Fail
The “one person band” is the kind of hiring you should avoid, or it can get costly.

The “one person band” is the kind of hiring you should avoid, or it can get costly.
It’s apparent to everyone that many of the most consequential positions in the current US administration have not been filled by professionals with relevant expertise (or merit, as they like to call it), but by wealthy individuals with clear ideological agendas. It didn’t happen by accident, of course.
When you’re writing a book, the first thing you think about is the book. Literally—every morning, you get up and it’s the first thing on your mind. Even before your hand reaches for the coffee cup in the cupboard. Writing a book is a daunting, all-encompassing task.
Are you stuck with building a product or service?
We are looking at it, but we don’t want to see it.